Friday, July 3, 2009

Apparently it's illegal to ......

So yesterday, Hannah and I did some "Guerilla Marketing" ( i think) as it's being called these days and ventured off to the city of Chicago - hoping to arrive at Thillens. Our plan -- plaster every available light pole and bulliten board and random place with a poster, advertising the Thillens game on July 28. Bright and early, at 8:40 a.m., we hopped on our local Metra stop to start our voyage. First stop, National Street - the test run. As we moved from the Chicago street station to National, one of us prepped the poster with some tape and the other prepared to dart from the train to the nearest place to put it and hopefully back to the train before the doors closed.

This worked great and we were opperating smoothly until about the fourth stop. Then, as I got ready to bolt out the door, the train ticket puncher guy informed me that what we were doing is technically considered littering on the Metra. So I held off that stop, and he kindly pointed out that the lady in the blue polo shirt standing on the platform had been waiting for us.

What a buzz kill.

Eventually we arrived in Chicago and made our way towards the Brown Line to do some more (hopefully successful) hanging. The L doors move a lot quicker than the Metra, but we made it work. 10 stops in though, we had a scare. I barely made it back through the doors - had to pry them open with my hands - before the L train pulled away.

After tagging all the stops we could and walking around the Kimball (last stop on Brown line) we ventured back to Kedzie, to walk to Thillens ofcourse. And a long walk it was. But, we survived and put up posters at every other light pole, trash can, concrete wall and bulliten board we could -- all the way to Thillens.

If you go to Thillens in the next few weeks (before our game) let us know how the posters look -- there should be about 15 to 20 scattered around the stadium. There's some more to the story - an interesting lepord car we saw, some unique train riders - but all in all it was a good poster hanging day and hopefully the people in and around Thillens will be excited enough to join us on July 28.

@aophillips

No comments:

Post a Comment